You’re ready. You’ve got a product, you’ve perfected its purpose, and now you need to unleash it to the world and watch as your self-worth and revenue skyrocket. But how do you get that to happen when you’re just starting out and have no reach to those in need? Experimenting with different marketing tactics is the solution to finding out what works best for your niche and you don’t want to waste a lot of time with the ones that aren’t effective. Below you’ll find 5 ways to make your sales soar.
RESEARCH YOUR TARGET MARKET
First and foremost you need to know your audience. If you happen to get extremely lucky and stumble across an idea for a product or service that is immediately accepted world-over, congrats! It’s time to retire. BUT! If you are like most businesses you will need to put in the time and effort to understand those who will most need or desire what you have.
Not only is this research important for your business’s bank account, but it will further help you to develop and increase your effectiveness in the product or service that you offer. By understanding who you are connecting with, you are building trust, a bond, and a brand all in one.
MAKE YOUR CUSTOMER FEEL INVOLVED
This strategy is not only very effective, but also one of the fun ones as well! There are plenty of ways to do this and most of them work really well. Some avenues are not as fun, such as customer satisfaction surveys whereas others have much more engaging interaction, like user generated content.
What I mean by that is using photos, videos, or quotes generated by customers online to create social media posts, blogs/vlogs, and branding content. I can’t tell you how easy it is to find a picture of your product that someone has shared and just repost it with a caption. This shows that you are a business that cares and is also involved.
CREATE THE PROPER CONTENT FOR YOUR BRAND
As easy as it sounds, you may just be flat out introducing the wrong content to your audience. In such a competitive marketing playground, you have to stay above the water in order to make any lasting results. This should be completed when undergoing your market research but traditional marketing doesn’t really cover this topic.
With the explosive growth of the internet age along with the ever growing number of youth engaging online, content is one of the MOST important ways to attract clientele. Whether it be blogging, created content, or video/imaging you need to be at the top of your game to be the best. You can use sites like BuzzSomo.com to find out what the most effective content tools are working in your niche.
USE MORE SOCIAL MEDIA
This one ties hand-in-hand with #3. Once you have the types of content locked down, you need to push them on the various social platforms. 95% of adults aged 18-34 are more likely to follow a brand with an online presence. If that doesn’t convince you to start pushing, I don’t know what will.
Youtube is a PERFECT platform to show off detailed descriptions of what you and your team can do. The more visual the better. IG and FB work well too, but most engagement on those types of platforms are best for quick and to the point informational posts whereas Youtube is there for the down and dirty. There are tons of people who visit Youtube to learn, engage, and garner interest.
ASK USERS FOR REVIEWS ON ALL PLATFORMS
Gone is the day where consumers just simply take a risk on a new product or service. With the power of an all knowing device in your fingertips, it is way too easy to look up what the public has to say about you before jumping into your business.
84% of people trust online reviews as much as a personal recommendation.
Adding to that, 90% of consumers read less than 10 reviews before forming an opinion about a business.
Finally, 74% of consumers say that positive reviews make them trust a local business more.
85% of internet users say they evaluate a story’s source before even sharing it to their own profile. If people are that careful when it comes to merely forwarding a story, you better believe they are doing their research when it comes to purchasing decisions.
With this type of information on your side the only stopping you and you business from taking off is you and your level of determination. You can easily find time to add these tactics into your marketing plan, or hire a professional outside source to do them for you. If you are finding yourself in need of some marketing help, stop by our page at Alpine Point Media today and see how we can lay out a strategy for you!