How Local Listings Can Help Boost Your Client Traffic

Every savvy business owner knows that the main goal to running a long lasting dynasty is client acquisition.  There are many ways to achieve this goal from having a great sales team to close the deal or even having an automated process that finishes loose ends for you. You also have the option of running ads on social media or hiring a marketing team to create captivating campaigns. Regardless of how the job gets done, as a business owner you want to make sure that you make it easier on yourself and your team by having social proof, credible reviews, and some type of referral system. 

When filling out local listings, you must absolutely include the following and make sure you take a look at the 5 listing sites below to help your business grow and your relationships with clients deepen.

 

  1. Business name/title
  2. Address
  3. Phone number
  4. Website URL
  5. Categories
  6. Description
  7. Tagline
  8. Social profiles
  9. Images
  10. Additional media
  11. Alternate phone numbers
  12. Fax number
  13. Certifications
  14. Brands carried
  15. Payment forms accepted
  16. Attributes

5 Local Listing Sites and The Value They Bring

 

Yelp

Most people these days have heard of or even used Yelp.  It is a crowd-sourced local business review system and social networking site that allows you to leave reviews, pictures, and recommendations about local businesses and is very useful for attracting special clients from out of town that may be in the area visiting friends or family. It is a great source of information for small businesses. When creating your Yelp page make sure to take your time and list every facet of your business as this is another face of your company.

Yelp is especially helpful to those who own restaurants, travel guide businesses, and stores that have ties to the local area as it is an avenue to bring in ROI from places outside of your everyday clientele. Yelp even comes with a personal sales representative to assist you in how to make your listing stand out as well as to help guide you in the right direction if you are looking to purchase and run advertisements on your page (not necessary, but some find it helpful). Whether or not you think your business would benefit from Yelp, it will at least get your name on another listing and make you more accessible online.

 

Angie’s List

Angie’s List is another great tool for small businesses and companies that offer contract services and one-time services such as house painting, tree trimming/removal, and house cleaning.  Like Yelp, AL is made up of crowd-sourced reviews of businesses in your local area and is a great place to price compare. On the other hand as much as they like to say the List is consumer-driven, 70% of AL’s revenue comes from advertising, says Jeff Blyskal from Consumer Reports.  This means that while it is free to list your business on the website, those who pay more money will rank higher on the recommended business list. (Boo!)

Again, this is a helpful way to get your URL on the internet and help boost your findability but if you happen to have a great service or product AL can be a great gateway for you in the local community.  Reviews, reviews, reviews are the name of the game here and Angie’s List is a somewhat trusted source in tight communities.

 

Google My Business

Here is the big fish.  The king of ping, the sultan of search, the great Google itself!  I have already covered Google My Business before in another blog post (find it here) but it is worth mentioning again because of how massive it can be if you utilize it correctly. Did you know that 53% of consumers visit a business within 48 hours of performing a local search on Google?  That is an insane amount of potential ROI out on the internet. It’s hard to beat those odds in Vegas! That means that most people who are searching for those businesses are already ready to make a purchase, they just need to find which business is closest, most cost effective, or has the best ratings. GMB has all the information needed to make that decision, so without one you are losing money!

Having a GMB ties hand in hand with your website.  Think of your GMB page as a brief snapshot of who you really are.  When your page pops up on the right hand side of the screen your potential customers will see your business hours, high traffic times, photos, and reviews of your products and services.  Sometimes that’s where the searching stops and the customer is satisfied but if they want more information they have access to your website right there! As stated with the two services above, it is a crowd-sourced review machine. Oh, did I mention it helps with SEO too? Search Engine Optimization, or SEO is EXTREMELY key to ranking your website or listing at the top of Google searches.  How often do you find yourself looking at page 2 of Google for something you need? Rarely. If you are new to SEO take a look at this article here.

 

Manta

Manta is a community in which small businesses can promote their business and connect to customers.  Through its rich, detailed profiles on nearly 64 million businesses worldwide, Manta serves as an unrivalled resource, or so Business News Daily says. One of the differences between Manta and the others mentioned above is that while GMB, Yelp, etc. rely on review ratings and stars to show who may or may not be best, Manta is not designed to rank businesses on a list.  Now that doesn’t mean that you won’t see a good business with 100 positive reviews and a poor one with just a few, but at least they throw everyone together in the mix. That’s good news for businesses just starting out.

Another good positive is that roughly 40% of the Manta community doesn’t even have a website, so if your business is a new fledgling business you can get started selling your product or service right away with very little overhead or worrying about an upfront website payment. And yet another good selling point for smaller businesses is that the average company using Manta has 10 employees or less.  That is wonderful news to small businesses, as the Manta website gets 22 million global visitors per month.  Capitalize!

 

Facebook

The last one on the list is one that we all know and use already, Facebook. Facebook does little for you in the way of SEO but it does connect you to a much more vast audience than just having one of the aboves sites listed.  You can connect with friends, friends of friends, and even their friends’ friends! The only limit you have to getting your Facebook page on everybody’s radar is how much work you’re really willing to put in.

Having your reviews on your Facebook business page is crucial, as it is one of the first things consumers read when they visit. Facebook Page reviews have the power to bring more customers for any business. In fact, Facebook is one of the top five sites that consumers check before they visit a business. In 2017 alone, Facebook held 19% of a business’ reviews, and it had the most positive reviews when compared to Google, TripAdvisor, and Yelp. RESPONSE IS IMPORTANT! By responding to reviews, you show customers that you care about their feedback. In fact, 80% of consumers feel this way. Responses can also help you win over a significant percentage (45% to be exact) of potential customers.

 


 

Of all the information listed above, the most important piece is this: GET. LISTED. Having your name on the internet in many places diversifies your client base, allows you to cast more fishing lines, and will help you close more deals.  Be in the consumer’s eyeline and show them why you are where they need to be. Head over to www.alpinepointmedia.com/blog/ to find out more information on how to broaden your reach, or to find out about our free consultation!

 

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