Search Engine Optimization (SEO) boosts your Search Engine Results Page (SERP) on search engine pages like Google, Bing, and Yahoo! Which drastically increases your businesses ability to be viewed by more consumers, especially the ones in your area. SEO in and of itself sounds pretty simple, but it’s not. A good reason why you should reach out to firstname.lastname@example.org to find out more! Below are 5 ways that SEO can improve your visibility and bring you more credibility.
Increases your flow of traffic and consumers
Simply ranking higher on Google should be an obvious one. I can’t tell you how many times that I have been searching for a certain product, service, dinner spot, hiking trail etc. and gone to the second page to find what I am looking for. That’s not to say I do it a lot, I say that because it is almost NEVER. People want to find what they are looking for in a quick fashion so they can get what they want as fast as possible.
This can be especially helpful for small business owners or start-ups as they can often times fall to the wayside of search engines. Putting in just 6-9 months of SEO will greatly improve your odds of being found.
It legitimizes your business
Again, this one seems pretty obvious due to the fact that Google thinks you are worthy of results. And you should be! With a superior product or service, why would you not want to be known as the best in your field?
SEO helps improve your SERP ranking which will then in turn help your business with your sales funnel, conversion rate, and posted reviews! (Which will also help if you have a Google My Business page) ← More on that in a later post.
SEO will deliver results that last the test of time
While TV & radio ad spots are helpful for right-now types of advertising, investing in SEO is a long term pay off that will withstand fading memories and handwritten to-do lists. I promise you, SEO is a gold mine for companies that are looking to stick around and enjoy long term ROI. There is a reason why SEO takes half a year or more to work and that is because you are affecting the way the WORLD sees your business, and that is very valuable.
You get what you pay for
There are plenty of ad/marketing service agencies running around that you can pick from to try and assist you with your optimization. I have seen a company offer their services for as low as $25.00 a month. I have also heard some of the results from clients that use companies like these…and they aren’t great.
SEO is an investment and your business should look at it that way. Partner up with a quality company like Alpine Point Media in order to work with a team that knows what they’re doing and will get you hard, driven results.
Your website will become more functional
Search engine algorithms (the complex formulas that companies like Google use to decide which websites to display when a user types in a search term) are designed to give websites that are user-friendly preferential treatment – that’s why SEO involves improving the overall ‘user experience’ on your small business site.
Factors like how quickly your website loads, how easy it is to navigate, and whether or not your website is ‘mobile friendly’ all impact both your standing in the SERPs and the amount of time visitors will spend on your website. In fact, a simple “1 second delay in page response can result in a 7% reduction in conversions“!
By improving the user experience on your small business website, you’ll enjoy higher search engine rankings, attract more visitors, and increase your conversion rates. Paying for an investment that you know will pay off has a boundless potential for ROI. All you have to do is sit back, watch it work, and then field your sales calls and close new customers! It can be that easy if you are working with a great team. Reach out to us today and inquire how we can help your business get to where you want to be.