How To Use Facebook Manager To Your Advantage

Facebook Manager
Use Facebook Manager for your business

 

Facebook Ads Manager can be a powerful tool to create a sales gale storm that turns into monster lead generation for your business. It can take a small Mom N’ Pop shop and turn it into a mega millions production house within an extremely small amount of time.  However, if not done correctly, the FB Manager tool can potentially ruin everything that you have spent time creating and even possibly cost you more money than you have to lose.  Below are 6 steps that will help when it comes to using the FB Manager and will hopefully give you some insight on how to course correct your current campaigns.

Use Proper Ad Content

There is a difference between content advertising, and using content to advertise.  In this section we will talk about using correct content combined with ad copy to make your advertisements “scroll-stopping” when consumers pass by.  When thinking about running ads on Facebook, think about consumers who scroll through their feed and either stop on a friend’s post, a band’s page post, or something eye catching; It’s usually the latter. When creating your ad content, you are going to want to make sure you’re preaching to the right audience while maintaining their interest. It takes time and effort to understand your audience, but doing your market research will be worth it. Here is an article that will help when it comes to determining who best to market to.

Relatable Ad Copy

While content is what stops the eye, ad copy is where the consumer will judge your writing, knowledge, and whether or not you seem trustworthy. Small spelling errors, grammar mistakes etc. will typically throw off readers and force their brain to focus on the small mistakes rather than the point of the ad. Trust in the ad will help immensely to land your conversion. Inserting positive Google or Yelp reviews into your ad copy can help build the trust needed for users to feel comfortable in moving forward towards your end product or service.

Use a Facebook Page “Likes Campaign”

At Alpine Point Media we often get told that a client can’t get very many people outside of a small number of friends and family to follow their business page.  Having people interested in your business and it’s doings is VERY important to running ads due to engagement. Luckily, running a “Likes Campaign” (LC) is a super simple way to gain interested, real followers. The goal of a Facebook Like campaign is to target people who might be interested in your brand and the posts you share on Facebook. If these people like your ad, they will click on the call-to-action button to like your Facebook Page. You can start this process at the “What’s Your Marketing Objective” page in Facebook Manager by selecting “Engagement” instead of any others. After you do this it will give you a few options, of which you’ll want to select “Page Likes” and make sure to select your business page.  Select the areas you would want to engage with consumers in and run your campaign to start gaining real, interested, and engaging followers.

 

The Right Call-to-Action

A call-to-action is a part of an ad that promotes your page’s call-to-action button.  Facebook allows and encourages people to take an action that is important to your business, such as booking appointments, scheduling meetings, learning more information, or even leading to conversions by driving traffic to your shopping website.  For example, if you add the “Shop Now” button to your page, the button encourages people to shop and you can have that button direct them straight to your sales funnel on your website once clicked.  Using the correct button for your call-to-action will help cast a wider net to the target market you are reaching for.  In order to do that, you need to know your market

Know Your Demographic

Well, obviously this is important.  You don’t want to be wasting your advertising money or time on trying to sell shirts for cats to a person who hates cats or doesn’t have any. Believe it or not, there are two common theories about people new to advertising using demographics and marketing.  Either A, they know them, or B, few people can really identify their market but love saying the phrase “Target Market”. Below are the first basic steps to finding your audience.

 

  • Age
  • Location
  • Gender
  • Income
  • Education
  • Occupation
  • Ethnicity
  • Marital Status
  • # of Children

 

Using these bits of information will start pointing you in the right direction to niche your marketing down to the nitty gritty, where you can really turn your ad into a sales funnel conversion machine!

Niche Down Your Local Market

This is especially important for those that are small and local businesses, have products or services that are either unavailable at longer distances or those that aren’t into out-of-state shipping.  Knowing your local niche can help during your LC mentioned in the first section and will definitely help you out in the long run once you build your business following. You can either use Niche Marketing for specialized items, or just understand your niche instead in order to know your consumer better.  Here at APM we prefer that we know who and what we’re working with as opposed to working backwards. In today’s digital age it is much easier to understand your online audience than ever. Just like knowing your demographics is important, niching down to your local area marries hand in hand with your demographics by using secondary sources to really pinpoint your consumer. Some secondary additions are listed below and will narrow down your ad campaign range to target your specific audience.

  • Age – > or < to a specific age range
  • Location – using townships, cities, or parishes instead of a broad area
  • Gender – gender specific as opposed to all genders
  • Income – > or < than a certain income level
  • Education – associates, bachelor’s etc. you can be very selective here
  • Occupation – farmers, office workers, teachers
  • Ethnicity – all or specific
  • Marital Status – divorced, single, “it’s complicated”
  • # of Children – or any at all

 

Using these tips and hyperlinks will help you be able to build a following of organic consumers who are genuinely interested in your company.  Yes, it does take a lot of time to research and develop a plan to create the perfect ad campaign and use your money correctly, but that’s where we at Alpine Point Media can come in and help.  We can save you time, effort, and money while at the same time bringing you return on investment through new clients.

 

Come chat with us.

 

 

 

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